About this issue of the magazine

Empowered consumers and the media are quick to criticise organisations for alleged corporate transgressions. But does this cause long-term brand damage and does anyone really care? In its latest issue, the IMM Journal of Strategic Marketing investigates whether those who transgress today are largely forgotten tomorrow by busy consumers who are already focused on the next corporate scandal or political transgression.

Also in Issue 2 2017, we examine how the pace of technological change and evolution of the information age is changing the way the market research industry operates. Also undergoing dramatic change is the world of market segmentation and the demise of the traditional LSM (Living Standard Measure) seems imminent.

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